Entries by Gerard Bottmely

Don’t Be Left In The Rain with your B2B Marketing

It’s a simple mix – and yet missed by so many.

There are five critical components of B2B marketing— neuro-science based claims development and messaging, content, website traffic, a website, and, of course, conversion. These are ultimately the only five that really matter and yet the B2B marketing landscape is like a field of broken dreams.

I […]

Is 2020 The Time For A Website Rejuvenation?

When was the last time that you took an in-depth look at your current website and SEO plan? With the ever-changing algorithms used for search engine ranking, is your plan up-to-date? Is it relevant? As technology does not stand still and is always changing (sometimes for the better, sometimes not), it is imperative that you […]

How Buyers Judge Your Demo And What You Can Do About It

Top 5 phrases used on every demo:

Our proprietary product has the following comprehensive list of features
Our proprietary product will save you time and money
We built our proprietary product with the end user in mind
We have the highest quality product and best customer service
I’ll go through the next few slides quickly because we’re getting short on […]