It’s a simple mix – and yet missed by so many.
There are five critical components of B2B marketing— neuro-science based claims development and messaging, content, website traffic, a website, and, of course, conversion. These are ultimately the only five that really matter and yet the B2B marketing landscape is like a field of broken dreams.
I […]
The question is often asked by any size of business: “Where should I put my marketing dollars?” At least one of the answers should be SEM. SEM (Search Engine Marketing) in 2019 is almost a default effort that every business needs to employ to be successful in the digital space.
That is not to say that […]
A while back, a prospect came to us looking for help. Their search traffic had all but disappeared. Leads from the website were halved, and the president of the company had suddenly become embroiled in the details of SEO.
“We only got 13 links last month, and only posted 8 articles about our main keyword. We’re […]
When was the last time that you took an in-depth look at your current website and SEO plan? With the ever-changing algorithms used for search engine ranking, is your plan up-to-date? Is it relevant? As technology does not stand still and is always changing (sometimes for the better, sometimes not), it is imperative that you […]
What a year! Congratulations to everyone in a professional services firm that just finished their best year ever. I count myself as blessed because so many of you, so many leaders of firms (whether accountants, or architects, or attorneys, or contractors, or engineers) shared feedback about your firm’s successes and struggles and what you see […]
Even a regular flow of orders is NOT the same as a true pipeline, argues Bryan Gray of Revenue Path Group. A pipeline that in reality is only at best a dotted line – with serious underlying business health issues – is one of the Five Great Threats to revenue growth through effective selling.
Don’t let fear of […]
Stop thinking of your corporate website as a “thing”. Start looking at it as your lead sales person, says Bryan Gray of Revenue Path Group. Is this a person you like? Or even respect? Are they effective or just also-rans? Keeping a website on the team that can’t do the job is one of the Five […]
You’ve made it to the short list and now it’s time for the final presentation to a room full of decisions makers. But, the real decision-maker in the room is not a person.
You’re really selling to a 3 pound organ called the human brain. And as complex and amazing as it is, the process it uses to […]
Who would have thought a 6″x 4″ speaker would change your life? Whether it’s Google Home or Alexa – sidenote, at 70%, Alexa currently dominates the US speaker market – smart speakers are moving into homes and businesses at a rapid pace. According to research from NPR and Edison Research, 1 in 6 Americans owns a […]
Top 5 phrases used on every demo:
Our proprietary product has the following comprehensive list of featuresOur proprietary product will save you time and moneyWe built our proprietary product with the end user in mindWe have the highest quality product and best customer serviceI’ll go through the next few slides quickly because we’re getting short on […]